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Vegan Queen: a foray into eco-luxury

You can barely turn a corner these days without bumping into some new eco-friendly product. But what about eco-fashion? This, I feel, is a tough one.

Fashion is, by it's very nature, a luxury. We buy it as a want, not a need, and traditionally the more rare and precious the materials used the more desirable the product. 'Green' or 'eco' fashion still conjures up mental images of hippy hemp pants and rainbow-striped beanies. But that's slowly changing. Its popping up everywhere, a perfect example being organic underwear: it looks like a run-of-the-mill pair of undies, feels like a run-of-the-mill pair of undies, and is right there in your departments store along side the regular cotton kind. Except for the tagline that they're more natural, more socially conscious.

eco-luxury

There is of course though, a huge difference between a bamboo fibre pair of knickers and a luxury handbag. And when it comes to the latter, it's emerging label Vegan Queen that has finally caused me to sit up and take notice.

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